Blum, the Austrian manufacturer of furniture fittings, has been represented in India for more than 20 years, offering innovative fittings for the furniture industry. The Austrian company has developed its Indian subsidiary that includes a newly constructed warehouse as well as a new and diverse distributor network.
Explaining the strategy, Nadeem Patni, Managing Director of the subsidiary, says: “For many countries, India has been a centre of investment, and we see this potential materializing on a larger scale. From taking the first step of establishing headquarters in Mumbai in 2017 to building the warehouse and directly catering to our customers from 2022 onwards, we have strong expansion plans for India.” In support of these plans, Blum has built a large, new warehouse in Bhiwandi (closer to Mumbai), to guarantee a reliable delivery experience for its customers.
To maintain good customer relations and promote a personal exchange of ideas and experiences, Blum India has set up a customer service team in Mumbai along with a newly furbished Experience Center. This new development will help to serve Blum customers in a more organized and direct manner. Customers can now contact Blum directly or visit their experience centers to purchase premium Austrian-made products.