Indore-based self-care brand Kimirica has strengthened its retail presence in the city with the addition of its much-awaited flagship store in Phoenix Citadel, Indore. Ultra-modern and luxurious, Kimirica’s flagship store in central India’s largest mall brings inspired attention to detail, including a signature fragrance and a music selection curated personally by Kimi Jain, co-founder of Kimirica.
The store resembles the brand ethos with its clean, minimal architectural design and an aim to provide a 360-degree view of all the products at first glance. Spanning 360 square feet across, the store is designed to offer an interactive experience to the customers.
“Buying self-care products online is convenient, but the process can leave you feeling devoid of that personal touch and experience,” says Mohit Jain, director, and co-founder of Kimirica. “The Kimirica Flagship Store at Phoenix Citadel transforms online shopping into an immersive experience. You get to try out products and fragrances before you buy them. You also get to customize your own gifts with a plethora of options to choose from, making gift-giving more personal.”