INTEX TECHNOLOGIES, known for its mobiles and consumer durables and IT accessories, is branching out into furniture and interior solutions under its new brand DecoVeco. Its first flagship experience store in Kirti Nagar, New Delhi is spread across 7,500sq-ft and includes an array of interior furniture for home and office, positioned around mid and upper-mid consumer segments.
DK Jairath, CEO, Furniture and Interiors Business, Intex Technologies, said “We have been engaged in this category over the past three years in the B2B projects space and are now moving into B2C.” By end of 2017, Intex plans to launch 20 similar centres in cities like Jaipur, Bhopal, Lucknow and Chandigarh. Products will also be available on the brand website (decoveco.com) and shortly on e-commerce marketplaces.