What are the new technologies that are being integrated within lighting systems?
Smart and energy efficient LED lighting technology are fast catching up among consumers and there is an increasing adoption of IoT based smart home products. Today, there are several wireless and voice-controlled platforms that have been developed such as Bluetooth, Mesh, Wi-Fi, Li-Fi, Geo, Alexa, Google and Apple Home and others.
As a leading player in the consumer electrical space and being the pioneers of LED lighting system in India, it is our endeavour at Syska to bring consumer relevant propositions applying the latest technologies to the market. Syska as a brand has always focused on having the first mover advantage and takes into cognizance the fact that technology led innovations will drive the consumption of products.
Owing to the availability of affordable data connectivity services which is making products easily available in such markets, we are seeing an enormous demand for purchase of products from e-commerce platforms in from tier 2 & 3 cities.
Voice command is one of the most revolutionizing inventions in the field of AI/IoT. And now, the world is racing towards a whole new era of intelligent products which can be controlled simply by using voice from anywhere with internet access. Our brand offers a huge portfolio extending from bulbs to tubes, panel lights, down lights, strip lights and much more which are controlled by app and voice assistants.
2. What are the latest additions and applications in LED lighting that lend efficiency to interior spaces?
With the advent of LEDs, lighting has altered from being analogue to going digital as it can be controlled and monitored remotely. This has opened up a world of possibilities with applications across multiple channels such as offices, homes, industrial and outdoor, offering distinguished features such as energy efficiency and increased productivity.
We at Syska conduct in-depth R&D to understand the latest trends in the LED lighting as well as smart LED lighting space and develop products that meet the need of today’s evolving consumer base. As lighting plays a central role to set the right mood and vibe in the house, we have introduced a wide range of Smart products across variants like bulbs, tubes, downlights, panel lights, strip lights, table lamps etc which add an aesthetic value to the interior space of customer’s home.
We are focused on continuously innovating and introducing new products in the LED space that truly make a difference to the lives of consumers. All Syska smart products are Wi-Fi enabled and compatible with both Amazon Alexa and Google Assistant. Once synced, the lights seamlessly respond to the user’s voice commands or the Syska Smart Home app. A consumer can easily install them in their homes and convert their home into a smart pad.
3. Given, LEDs and integrated automation are high on the initial investment, do they appeal to all?
In today’s digitally inclined world, ‘SMART’ is not only a luxury but a necessity owing to aspects such as easy accessibility and convenience. Consumers have warmed up to the idea of smart home automation as it not only offers multiple benefits but also adds to the aesthetic value of homes. Few years back, home automation products were considered to be an exclusive domain of the ultra-rich. However, with time, they have become available to the masses. As the demand for smart home products have
escalated to a great extent, companies such as Syska Group are developing these Smart home products at price points that can be affordable to a majority. We have an extensive and intensive distribution network across length and breathe of country which helps us reach every household across India. Syska has been leading the next gen lighting industry with advanced IoT/ AI technology.
4. How is technology in the lighting segment contributing towards sustainability?
With the current situation and the rapid population growth, the need for advanced technology that can help preserve energy resources has become a crucial subject. Cities demand high power consumption and resource expense. Adopting smart lighting will help enable a city not only maintain the ecological balance but also enhance living standards. Lighting is a major consumer of energy, but lighting blended with innovation, sensors, and energy-saving roots can decrease the quantity of power consumed on lighting.
At Syska Group, sustainability and energy efficiency are the ultimate aspects of our business operations as the future depends on the practices we adopt today. More so, the pandemic led lockdown gave us an opportunity to see nature return to its element, proving that it is not too late. Since the global energy demands are only going to rise, it is time to implement sustainable, clean and greener alternatives. Syska Smart LED solutions also plays an important role in saving power as it optimizes output and saves up to 70% energy with no compromise in performance.
With constant development in technology and cognitive lighting and with the support of the government’s National Smart Cities Mission, we see the potential for a sustainable city and are striving towards developing not just a smart city that illuminates but also provides a safe and secure environment.
5. What are the upcoming trends in this lighting segment?
The lighting industry right now is undergoing a major transformation. With growing awareness about the climate crisis and the need for sustainability, this market has witnessed a rise in demand of products that are not only energy-efficient but also eco-friendly. The industry will continue focusing on smart lighting products that are in line with the sustainability needs of the consumers. Smart home devices are also anticipated to have a human centric design approach—in keeping with the ever-changing consumer needs and behavior.
With the ongoing research on use of sensors and lasers in lighting, the market is expected to have advanced gesture control lighting and motion detection lighting in the near future. Researchers in the industry are also working to find solutions and set standards for interoperability. With the massive ongoing research in this sector, smart lighting has an exciting future that promises a range of new and advanced products and solutions. The present load on the Internet will certainly influence the market and hence manufacturers need to design and manufacture their products to suit the market tendencies especially when it is paired with IoT ecosystems and smart lighting control systems.
Smart lighting is a catalyst for the smart home revolution. It not only provides ease of use with voice activation, but it can also create a sense of security and allow home owners to customize the overall feel of home. More so, there are government initiatives like ‘Digital India’ and ‘Smart City Mission’ that will continue to educate and encourage consumers to choose smarter electrical solutions starting with smart lights.
6. What are the new opportunities unleashed by smart technology?
IoT as well as smart digital technologies is transforming almost every sector and the lighting sector is no exception. Yet, the application of these technologies is still at a nascent stage in our country. In the last few years, manufacturers in the electrical segment have invested heavily to develop application of such technologies to lighting, but it’s yet to be fully explored. The progress is also sluggish due to network limitations like access to uninterrupted and high-speed internet as such technologies rely heavily on the quality and speed of the network which guarantees good performance and functioning of the product as well as excellent user experience.
Interestingly, 5G technology is fast gaining momentum and is set to transform businesses by enabling high speed connectivity. The next-generation cellular 5G technology will aid in transmission of massive amounts of data and will provide further fillip to the IoT business and amplify the demand for smart lighting solutions. Syska believes that technology led innovations will drive the consumption of products and follows the mantra of being a first mover in developing these innovative technologies.
7. Are there any particular case studies that you would like to share with us?
Even though the COVID-19 pandemic hit the world at a large scale and affecting each and every industry, Syska entered two new segments, smart wearable and fans. This is testimony that speaks for itself and showcases the brand’s commitment toward being in the frontline by constantly innovating and bringing best technologies and innovations at their door-step. Due to the pandemic, maintaining good health became crucial for one’s physical and mental well-being. The new Syska Smart Watch SW100 was launched to enable its users to prioritize their health and allow them to track their fitness regimen while working out at home. Additionally, earlier this year, we entered the Fans segment. The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants. Syska Fans come with innovative technology of brushless direct current (BLDC) motor which helps in conserving up to 50% power. Due to high thickness copper winding in the BLDC motors, there is less heat generated and hence, the fans have a longer lifespan. It was an opportune time for Syska group to expand its product portfolio to newer categories and venture into the fans business. There is an exponential growth opportunity in this category with the household fan segment set to witness an upsurge in the near future.
8. What are some of the flagship products in your portfolio?
Our aim is to enable our customers to experience the best smart lighting solutions that are not only energy efficient but also at par with the latest technologies and innovation. Apart from being extremely energy efficient and durable, Smart LEDs have become convenient to use thereby adding vigor to the overall home décor. With the help of smart LED bulbs, a drawing room can be transformed into a party zone with the option of choosing from 16 million colours using a single smart LED bulb. A smart table lamp can easily be converted into a study area or a work from home set-up by increasing the brightness. These products can be controlled using voice commands and Syska Smart Home mobile app from anywhere in the world. Similarly, our smart panel lights, strip lights add to the options in this portfolio of smart lights. Our brand offers a huge portfolio extending from bulbs to tubes, panel lights, down lights, strip lights and much more which are controlled by app and voice assistants. Syska smart plug converts any regular white good appliance into semi-smart and brings a new and convenient experience to the users.