Action Construction Equipment Limited (ACE) has entered into a MoU with URSUS S.A., one of the pioneers and leading company in tractors, agricultural machinery and electric buses, for localisation of their range of tractors based on Massey Ferguson — URSUS Technology with the purpose of sourcing tractors and sub-assemblies from ACE and export to other parts of the world. The tractors manufactured with this technology will be branded as ACE-URSUS and will also be promoted and sold by ACE in the local market and the Indian sub-continent.
Sorab Agarwal, executive director, ACE said, “This memorandum will enable us and URSUS to deepen our cooperation for localising the special range of tractors which is based on Massey Ferguson technology. These tractors will be promoted and sold in the local Indian and sub-continent market.”