Smart LED Lighting venture – iBahn Illumination

A brainchild of the team that pioneered LED lighting in India, the brand new company iBahn aims to ‘disrupt’ the market with its brand of Smart LED lights called Svarochi. Rajeev Chopra, former Philips India CEO and former global CEO, Business Group Home, Philips Lighting BV, has announced the launch of this venture that has been formed along with Arjun Shahani, Kunal Chaudhuri, and Sudeshna Mukhopadhyay. Announcing the launch, Chopra, co-founder & CEO, iBahn Illumination, said “Our aim is to disrupt the market by offering a range of smart LEDs based on Bluetooth Mesh technology, which will enable users to control the intensity and colour of their lights through our easy-to-use Smartphone app. We believe the Smart LED market is likely to be a Rs.40,000m market by 2022. ” All aspects of the product – right from the software to design and technology – are conceptualised, developed and manufactured in India. Speaking on the market scenario, Shahani, co-founder & COO, iBahn Illumination said “We envision that Smart LED Home Lights in India will replace standard LEDs in the next 10 years.” Aiming to become a Rs.5,000 million company in six years, iBahn will be launching a series of lamps and downlighters first. These lights can be controlled through their app that will be available on Android and iOS.