India is not the easiest place to live in if you are differently-abled. There are not enough ramps for wheelchairs, the pavements are not user-friendly, public transport does not come with special facilities, etc. This made H&R Johnson (India) launch the second phase of their Red Ramp Project to spread awareness to make India accessible for the visually impaired with the use of tactiles in public spaces.
This campaign is the second initiative of the Red Ramp Project, which was executed in 2015 by Johnson Tiles. It is conceptualised by Soho Square and features Adwait Marathe, a visually challenged actor, singer and theatre personality, who portrays how tactiles help him commute independently in his daily life.
The campaign intends to instill self-confidence among the visually challenged to move around independently across the country, with the support of better infrastructure. It includes the installation of Johnson Endura Tac Tiles, an innovation from H&R Johnson’s portfolio, in public places to provide information to help the visually challenged commute. It’s already deployed at major railway stations in Mumbai (Bandra and Mumbai Central railway stations), Bengaluru, Hyderabad and Kochi Rail Metro projects to name a few.