Roca recently announced the re-launch of its brand Johnson Pedder in the Indian market. The brand aims to tap consumers who desire contemporary yet affordable products for bathrooms to maintain highest standards of hygiene.
Riding on the century-long lineage of Roca, Johnson Pedder positions itself as a brand that spells ‘smarter choice’ for the middle class and aspires for quality products at an affordable cost. The products focus on design, innovation, sustainability and well-being, embracing the preferences of first-time buyers.