Innoval, Legrand’s experiential centre, is making its entry in the Asia Pacific region after being successfully present at major locations such as France, Greece, Chile, Brazil, Colombia and Dubai. The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid.
Jean Charles Thuard, CEO & managing director, Legrand India, said, “The breadth of Legrand’s offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer etc.) To speak to these new-age customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach.”
Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely – Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management. The design approach is based on the concept of ‘designeering’. It has all the technicalities of engineering, but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hands on experience that can help them make an informed choice.
Sameer Saxena, director – Marketing, Legrand India, mentioned, “It may be first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment).” Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers.