Last month, Roca announced the re-launch of its brand ‘Johnson Pedder’ for the India market. Indian bath fittings and sanitaryware market has been growing steadily during the last few years. This growth can be attributed to various factors such as rise of the real estate sector, higher purchase power of the consumer and bathroom emerging as a space of high indulgence. In the wake of growing middle class segment in the society, the brand aims to tap consumers that want contemporary yet affordable products for their bathroom space to maintain highest standards of hygiene.
Riding on the 100-year lineage of Roca, Johnson Pedder positions itself as a brand that spells ‘Smarter Choice’ for middle class Indian population that aspires for quality products at an affordable cost. The products focus on design, innovation, sustainability and well-being, embracing the preferences of first time buyers to meet their needs and enhancing elegant quotient in their bathrooms.