Exotic location
The new flagship store for Massimo Dutti is located on Presidente Masaryk Avenue, one of the most prestigious streets in Mexico City. Home to leading brands, it is considered the city’s “golden mile” and has recently undergone a makeover to improve its urban qualities.
| Project information |
| Architects: Sordo Madaleno Arquitectos Area: 1450 m² Year: 2016 Photographs:Jaime Navarro Construction: Arquitech Electrical Engineering: COISA Lighting Consultant: Luz + Forma Structural Engineering: Palacios Ingeniería & Concepto Air Conditioning Engineering: SAASA Interior Design: Sordo Madaleno Arquitectos Landscape Consultant: Verde 360 Design Manager: Santiago García de Letona, Rodrigo Flores Media & Marketing: Rosalba Rojas, Jimena Orvañanos Interior Director: Enrique Ralph Interior Manager: Fernanda Patiño Interior Team: Regina Jarque, Pawel Kryzstof Niedziwiechi, Ana Tejada Façade Engineering: Afibra, Vitrocanceles Systems & Special Engineering: COISA Hydrosanitary Engineering: Arquitech Audio & Video Consultant: Trison Security Consultant: Prosegur Site Area: 415 sqm President: Javier Sordo Madaleno Bringas Architecture Leader: Javier Sordo Madaleno de Haro Project Leader: Boris Pena, Fernando Sordo Madaleno de Haro Systems And Special Engineering: COISA City: Ciudad de México Country: Mexico |
With the goal of turning the building into a veritable work of architecture that serves as an aesthetic reference point within this exceptional context, the scale and design of the project reacts a desire to integrate it into the Polanco neighborhood.
Redefining architectural history
The building façade is designed to match the formal landscape of heights and voids found in the zone’s historical architecture. The rhythm of rectangular modules is formed by an orthogonal metal structure, while the texture of the façade is a screen inspired by a reinterpretation of the traditional wrought iron railings of Polanco. The screen generates a series of rectangular niches that are randomly repeated within the orthogonal mesh.
The unexplored connection
This is a lively and exible architecture, thanks to the strong connection between interior and exterior. Each of these niches becomes a window, showcase or closed element, depending on the internal use.
This system is only interrupted by the sheet of glass that frames the principal entrance, with a great triple-height vertical window.
Construction and more…
The screen was manufactured using molds, and employs berglass in its construction. It represents a superb collaboration between traditional local skills and sophisticated technology.
Welcoming the users
While the first impression of clients is of the building’s urban presence, upon entering users experience new sensations in the imposing double-height lobby space.
Inside, the store is conceived as an urban and contemporary space with a minimalist style.
With simple lines and purity of materials, a versatile and timeless space is created that does not interfere with the demands of fashion and ensures the product holds all the attention.
The vertical circulation nucleus was conceived as a sculptural element that welcomes clients as the visual backdrop upon entering the store.