1. What is the inspiration behind your design firm’s name?
We have always envisioned ourselves to bring the absolute premium and best to the table. Hence, the brand name and our logo draws its essence from the pursuit of levitating and enriching lifestyles. It encapsulates our dedication to creating transformative experiences that elevate everyday living, leaving a lasting impact on those who engage with our brand.
2. What is that one design book/movie you found inspiring?
Wonderland: Adventures in Decorating by Summer Thornton is a remarkable book that has profoundly inspired me. Its pages are a gateway to a world of creative possibilities, where Thornton’s expertise in interior design shines. The way her designs embody a fresh sensibility with selective taste create highly polished, sophisticated interiors that reveal playful and whimsical aesthetics.
3. In what ways does your personality reflect in your designs?
We consistently strive to develop meaningful concepts, infusing purpose into every design we create. Soni Vipul Designs aligns with a pragmatic approach, focusing on practicality in our designs, ensuring they are not only aesthetically pleasing but also functional and user-friendly.
4. What inspires you in your day-to-day design practice?
Every minute detail of my daily routine serves as an inspiration for fresh design concepts. Moreover, embarking on new journeys to unexplored destinations broadens the mind, welcoming a flood of innovative ideas. But mostly, getting to know more people and designing after learning their thought processes and understanding their psychology always keeps me on my toes. The motivation to do something more inventive is something we, as a team, always look forward to!
5. Who is your favourite architect?
When it comes to favourite designers, I must admit that I hold that title for myself. However, when it comes to architects, I must give credit to the extraordinary talent that Zaha Hadid was.
6. Do you have a signature style?
Our style is moulded by the clients’ specific requirements, ensuring that we avoid imposing a singular taste on every client and instead embrace the uniqueness of their preferences. So each space is tailor-fit for a particular persona, making it unique and unmissable in its essence.
7. The one design philosophy you swear by?
The design philosophy that I firmly believe in is “Go big or go home.” It emphasizes the importance of giving your absolute best or not doing it at all, leaving no room for mediocrity or half-hearted efforts. It is a commitment to wholeheartedly dedicate oneself to the creative process, pushing boundaries, and striving for excellence. With this philosophy, there is no middle ground—only the relentless pursuit of bold and impactful design solutions.
8. The one design quote you find timeless?
The one design quote that I find timeless is There is no Bad Design ever in this world, it’s just the way you look at it. This quote reminds us that design is open to diverse viewpoints and encourages us to approach each creation with an open mind, appreciating the unique perspectives and narratives that shape our understanding of aesthetics.
9. A hobby that sets you apart?
One thing that I truly believe that distinguishes me is my unwavering commitment to exploring the unknown and seeking out fresh endeavors, continuously pushing the boundaries of my comfort zone.This pursuit of the unknown has become more than just a hobby for me—it is a fundamental part of my identity. That’s why I really enjoy exploring the raw and uncompromised sides and edges of nature through hiking and trekking or even indulging in adventure activities.
10. A message to those few young practising Designers out there?
Embrace boundless creativity in your design journey. Break free from limitations and embrace the freedom to think outside the box. Remember, there is always a path to manifest your design vision, so never settle for compromises.
11. Which design blog/page/handle do you follow avidly?
I am an avid follower of Architectural Digest. From breathtaking homes to innovative spaces, the magazine’s pages become a source of inspiration and a window into the latest trends and iconic designs.