Vision of the future
This optical store is developed as a creative dialogue between I’m D’sign and the experimental wing I’m X, signalling the dawn of the digital age. Its vision for the future comes live with the spatial experience that brings a monochrome edge with an out-of-the-world glare speaking for the new, while a transcendent appeal holds onto the stature of this renowned brand in India.
| Project information |
| Location: Ahmedabad, India Total Area: 1300 sq. ft. Design Lead: Deepak Kalra (Founder, I’m D’sign), Aarushi Kalra (Creative Director I’mX) Design Team : Priti Negi, Yuvika Agrawal, Harshita Sethi Furniture: Punam Kalra, I’m the Centre for Applied Arts Metal Curtain: MetFab Designs |
Timeline of styles
The space flashes an overtone of silver floating about the caviar base that take us back and forth the timeline of styles. The hand-cut black granite of the floor, the hand-textured paints of the wall and the soft vaulted silhouettes running in between, come to talk about the nostalgia of the past, while the details tell otherwise.
Mannequin heads sculpted in rings of clear glass, hexagon displays stacked in an edgy stainless steel and more mimic the UFO forms to make the space give a figment of imagination.
With a character that celebrates the past and the future at the same time, silver metal becomes an important part of the material palette. From its original identity of precious metal, it has branched into a number of meanings—that now enters this contemporary retail context to project the picture of future, space travel and progress altogether.
From the shiny, zipped-up suits of the world’s first space crew, to Paco Robanne’s metal dress, it became evident that silver was the colour we would all be covered in once we’d be accustomed to zero gravity.
Uplifting retail character
These deeply-rooted attributions to the moodboard of the space come in line with the optical merchandise of the brand to immerse people into the environment and turn a transactional act into an experience of discovery that engages their senses with the brand’s retail character.