Twitter has started another round of layoffs, and one of the impacted workers is Esther Crawford, who was heading various projects such as Blue verification subscription and the upcoming payments platform. According to Platformer’s Zoe Schiffer and as reported by The Verge, Crawford was among the remaining members of Twitter’s product team following Musk’s formal takeover in late October 2022. She also got viral after her photo of sleeping at the Twitter office to meet a deadline surfaced online. The viral photo mainly symbolised Musk’s “extremely hardcore” work style for Twitter employees. To build Twitter 2.0, the new owner wanted workers to work for “long hours at high intensity.”
The report states that Musk is laying off the remaining employees who are willing to adjust to his style-of-work. A separate Reuters report claims that Twitter has laid off 200 employees, contrary to 50 jobs cuts. After the fresh round of layoffs over the weekend, it is speculated that Musk “may be about to install a new regime at the company.”
Meanwhile, Crawford has also posted a cryptic tweet, suggesting her abrupt exit from the social media company. The tweet states, “The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer and mock are necessarily on the sidelines and not in the arena. I’m deeply proud of the team for building through so much noise and chaos.”