Asian Paints ColourNext continues to share design directions for the year inspired by the cultural and social influences on colour and décor trends.
They revealed the four forecast design directions for 2023 – ‘Gothilicious’, ‘Edge of the Forest’, ‘Sleep Sense’ and ‘Shroom’- the stories of which address sociocultural topics ranging from how we express ourselves, to a newfound urgency for wellness.
Amit Syngle, Managing Director and CEO, of Asian Paints Ltd. commented, “We are excited to see the multitude of interpretations of our directions across landscape and medium. It is definitely going to be an interesting year where we see the application of our forecast and our colour and material intelligence behind them come to life.”
Each of the forecast stories outline a narrative that connects with individuals differently.
Gothilicious:
Gothilicious is the trend of self-expression and being unapologetically bold and sensual.
Edge of the Forest:
Edge of the Forest is a life-affirming and a restorative forecast story.
Sleep Sense:
Sleep Sense refers to a new frontier in wellness – a sleep revolution i.e. prioritizing good quality sleep and rest of mind as the movement towards health, wellness and slow living gains ground.
Shroom:
Shroom is a story of revival and rebirth.
Nilaya Naturals:
Along with ColourNext, Asian Paints has revealed its new breakthrough product, Nilaya Naturals, a uniquely luxurious earth-safe, lime-based paint.