 Anchor Electricals has changed its legal entity to Panasonic Life Solutions India. With this, the brand has changed to ‘Panasonic’. This alteration expresses its vision to make a better, comfortable life with human oriented solutions.
The company has been selling electrical products through its dealer and distributor network. The positioning for the two core brands, however, remains the same, with Anchor targeting the value for money segment and Panasonic catering to the premium end of the market.
Anchor changes its corporate identity to Panasonic
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