Asian Paints has launched its Book of Colours 2016 that forecasts the colour trends for this year, keeping in mind modern home needs. The Contemporary collection of the book presents evocative décor styles for the true design connoisseur.
The Classic Modern collection encompasses the reliable and classic décor styles that consumers have tried and loved. Lastly, the Experimenter collection is for the adventurous ones who want to experiment with more bold and beautiful design styles. The book also deconstructs the styles into quick style tips and décor concepts that consumers will relate to.
To simplify the process of colour and décor selection, the book has been segregated into different spaces: living rooms, bedrooms, kitchens and transition spaces; and specific décor styles are curated for each of the spaces. Amit Syngle, president, Sales, Marketing & Technology, Asian Paints, explained, “Every home is the embodiment of the person or family that lives there. It is a place that we all want to be special; where every nook and corner must mean something. And so, it is our endeavour to help our consumers do just that. The Book of Colours – Interiors 2016 acts like a personal colour consultant. Each décor style has been carefully researched and developed in a way that is sure to resonate with all our customers.”