As part of its expansion strategy, RAK Ceramics, one of the largest ceramics brands in the world with headquarters in the United Arab Emirates (UAE), opened an exclusive Orientation Center in Gurugram. “With our presence in Gurugram, we are targeting Delhi NCR market, which is quality conscious, and that being our forte will help us add to our target to reach revenue of Rs 900 crore this year,” said Anil Beejawat, CEO, RAK India in regards to this launch.
The store at Gurugram is spread over an area of 6,000sq-ft across two floors and will cover the markets of Gurugram, Manesar, Delhi and Noida. RAK’s vision is to have a production facility in North and also enhance its footprint by opening company-owned Orientation Centres, Exclusive, Privilege and Select Dealer outlets – seeping further into multi-brand outlets across the country.
The company also plans to invest Rs 40 crore in the modernization of their plant at Samalkot, Andhra Pradesh. “Gross margins are improving due to continued investment in operational efficiencies as the company remains focused on running an efficient and profitable business,” highlighted Beejawat. “We have also opened two plants in Morbi, Gujarat, which has been operating since early 2018. The plant at Samalkot is the largest and the most modern vitrified tile manufacturing plant. It has the manufacturing capacity of 30,000sq-m of vitrified tiles, and 3000 sanitaryware pieces every day.”