Cera launches Innovative Water Saving Urinal

To tackle the water scarcity issue threatening many cities in India. Cera, a trusted brand in sanitaryware, faucets and tiles, launched the futuristic and innovative water saving urinal Cera Core. The brand’s designers built on the concept of a three-in-one product, viz a urinal with integrated wash basin and sensor tap.  The water used for washing hands is channelised for surface cleaning and flushing of urinal. On an average two litres of water is used by a person per use, including flushing and washing.  In comparison, Cera Core requires just 400ml of water, saving 1,600ml per use. Installation of this urinal in public washrooms can save close to six lakh litres of water per annum, in a washroom visited by 1,000 persons per day, besides other consequential savings like energy.
Atul Sanghvi, executive director & CEO of Cera commented, “Cera believes that there is a need for greater innovation in tackling water scarcity across the country. The concerns of most cities becoming water scarce in the next few years should propel not just the conservationist in us but also the innovator. We believe Cera Core urinal uses very simple innovation to solve an everyday water issue. Cera promises to take water scarcity very seriously and will aim for a greater range of sustainable products across its portfolios.”