Häfele India consolidates its Appliances business under its global brand: Häfele Appliances

Häfele, the company that has made a name for itself in the realm of furniture and kitchen fittings, has expanded its portfolio to include a sophisticated range of built-in home appliances. The company states that this global strategy was an organic move, considering that they hold a rich tradition and technological knowhow in the furniture and kitchen segments.
The extension of its portfolio from hardware fittings to solution-based products like built-in appliances, kitchen sinks, faucets and counter-top surfaces was thus a natural transition.
Häfele India was one of the first subsidiaries of the worldwide group to enter the appliances business in India and South Asia. The Indian subsidiary has since become one of the leading companies in the market and continues to grow at a steady pace. Globally, too, the home appliances segment has become an important business for the Häfele Group and they are now aligning all local brands under one brand name: Häfele Appliances.
Jürgen Wolf (managing director – Häfele South Asia) says, “Today, Häfele is a global brand that stands for market leading products and services that cater to all interior design needs. Home Appliances, in particular, is one of our fastest-growing categories. With this move, we will not only create a uniform and clear brand strategy for our appliances business here in South Asia, but will also benefit from the alignment with the global strategies of the Häfele Group.”
Häfele India opened its first exclusive design showroom for the “Häfele Appliances” range in Bengaluru on April 25th. The entire range of Häfele’s in-house premium appliances was exhibited. All the appliances have been carefully designed to complement the unique patterns of Indian cooking and cleaning and come with the highest standards of German quality in modern design. The showroom is located approximately 100m away from the company‘s main showroom at Langford Road in the heart of Bengaluru.
The newly-launched Häfele Appliances showroom is located at: No. 2/1, Shiv Manor, Langford Road, Shanthi Nagar,  Bengaluru – 560 027, India.