As a unique 360-degree retail solutions company, NextG Apex India offers a distinctive take on how to help brands increase their value. Helmed by a team of industry veterans, with over 100+ years of cumulative pan-industry experience, NextG Apex’s execution experts design and drive customised ecosystems for each label, because they know that each one is exclusive. As a single-point service provider, they resolve issues from the warehouse to the end-consumer, and make dynamic plans that’re adaptable when necessary. When brand owners worry about their next step, NextG Apex identifies pain-points and finds appropriate resolutions. Hence, their motto is “If you want the Brand to grow—focus on the branding and leave the Execution to us.”
Mr. Amarnath Halember, Executive Director & CEO, NextG Apex India Pvt Ltd. says, “There are so many questions that haunt brand owners; with NextG Apex onboard as their partner, they can get the necessary edge to win. We are a one-stop-shop for all solutions related to field execution in the branding arena. Our plethora of services is crafted to support brand owners with exquisite retail execution. This step is the key driver that helps a brand succeed, because 70% of all purchasing decisions are made at the point of purchase, and NextG Apex is a champion of how to make this step come alive. Since our experts are champions in this segment, we are happy to offer our support and services to every brand that needs this help.”
Mr. Halember elaborates, “There’re gaps in retail execution as brands don’t always know how to drive productivity. This is where NextG Apex steps in and plugs the gaps with our unique sales-as-a-service model. This model is designed to help brands increase their productivity and value. Our service bouquet comprises highly agile, innovative business enabling products targeted to expand brand operations while adapting to the ever-evolving retail industry.”
Also, NextG Apex’s technology solutions not only help in salesforce automation but also provide real-time information on stocks, sales, and people with actionable reports that go beyond the standard MIS ones. With their fundamental operating principles, NextG Apex develops a customised eco-system on a 3-pillar system of Demand generation, capture and fulfilment. Moving on, they design the execution strategy in line with the business strategy, followed by strategy implementation with the right team and tools. To gauge the success of the module, they always measure, analyse, and adapt the system for the next round.
About NexG Apex:
NextG Apex is a 360-degree business consulting firm led by a team of highly qualified retail, marketing, and business professionals. The company specialises in nurturing and cultivating local businesses and start-ups into successful brands that eventually go on to capture a sizable market share. Their unified application and hands-on approach allows these brands to observe and identify gaps in various businesses to make more impactful decisions that increase efficiency and drive growth.
Established in April 2020, NextG Apex has a cumulative experience of 100+ years and a track record of over a decade of nurturing impactful brands such as Hell Energy Drinks, Anchor, Faces Canada, and Westside among others. They provide tailor-made solutions to the brand right from planning the business strategy, handling sourcing requirements, quality assessments, and finding the right retail partners to building the company’s own identity in the market.
For the same, NextG Apex has been using its expertise in retail, product development, and technological integration to push the boundaries of innovation and help brands break the clutter and stand out amongst their competitors. With offices in major cities including Mumbai, Hyderabad, and Noida, the company has touched over 20 crore lives from the first year of their operations. They are now planning to double it in the coming years and also aim to attain a sustainable turnover of 500+ crore in the next 5 years.
In this regard, they have also launched their home brands – Mamafeast and Naturefest. Mamafeast is a healthy breakfast food category that’s a high source of protein, dietary fibre, and 0% cholesterol, while being gluten-free and vegan. On the other hand, Naturefest offers unpolished and minimally processed dals and rice. The goal of the company is to provide a gift of healthy life and thus a healthy home to its consumers. That’s why while selecting its products the company’s sole aim is to help protect you and your family from the effects of unhealthy food and an unhygienic environment.