Bringing luxury and Smart together


With the launch of its new product line —Redefine, Prism and Total Control, Morphy Richards aims to capture the Indian audience through Smart technology and innovative designs. The USP of these new products — consisting food processors, toasters and electric kettles — range from the Intelligent ThermoGlass technology to the Smart Response Technology, all enabling better cooking processes. Anant Bajaj, joint MD, Bajaj Electricals, said, “Luxury is… getting reflected in wearable tech, premium electronic gadgets and modern comfort homes. We hope to capitalise on this consumption drive, by continuously offering innovative products and smarter solutions.”