Schneider switches on campaign across India

In an effort to take energy efficient products to the masses and educate them on safety standards, Schneider Electric flagged its campaign Switch On India, across the country. Eight vans with Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products on display travelled across different electrical markets in the country, covering close to 100 cities in the month of June and July 2017. The campaign facilitated an engagement with the electrician base and the retail network. It also generated awareness around safety and energy efficiency amongst Schneider Electric’s channel partners. The vans travelled across the states of Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and states of North East. Srinivas Shanbhogue, VP – Retail, Schneider Electric India said, “The trends of urbanisation, industrialisation and digitisation are creating opportunities for growth. They also present significant challenges in terms of security, efficiency and sustainability. Through this campaign, we are committed to making available safe and sustainable solutions for end users. Retailers and electricians constitute an important part of the value chain of the electrical retail market and we aim to engage with them through this campaign which will help us add more value to the lives of our end consumers.” Schneider Electric has also been executing an Electrician Training program under which it has trained more than 50,000 electricians across India. The company plans to open training centres in 500 districts across the country and help set up a Centre of Excellence focused on power, solar and automation sectors. It has partnered with the Ministry of Skill Development & Entrepreneurship to cooperate in reducing the huge skilled manpower gap in India’s power sector. Under this initiative, the company will also support 100 basic electrician labs under the Pradhan Mantri Kaushal Vikas Yojana.