PARRYWARE has introduced a shop-in-shop concept through its tie up with Home Town, furniture retail store that runs a network of 40 stores across 22 cities. A dedicated section showcasing the brand’s range – WCs, basins, showers, faucets, etc – is set up in the bathroom section of Home Town stores in Mumbai, Kolkata, Bengaluru, Hyderabad and Noida.
KE Ranganathan, MD Designate, Roca Bathroom Products, said, “Our presence in Home solution outlets allows us to stay closer to the customers who like to experience various brands and take informed buying decisions.” The brand will soon be available in stores at Gurugram, Greater Noida and Guwahati.