When it comes to retail technology, virtual reality & augmented reality have completely revolutionised the in-store experience. Being at the forefront of innovation, H&R Johnson has introduced a state-of-the-art Virtual Reality (VR) platform which will completely transform the browsing, selection & buying process of different product categories when it comes to designing spaces.
Tiles are extremely bulky products, and hence it gets difficult to showcase the entire range at all retail touch points. H&R Johnson’s VR Platform can help the customers visualise a much larger range of products than what they see on actual display in a very realistic looking virtual environment. These photorealistic environments are interactive, as consumers can browse, visualise, customise and change almost everything – right from wall tiles to floor tiles. Due to free movement in VR, consumers can seamlessly walk around virtual spaces and customise almost everything and can visualize both indoor as well as outdoor spaces. This VR platform has been optimised to have low latency. This avoids delays and lags in the overall VR experience leading to high performance.