Häfele India has been transforming the design scene in the country since its foray here, and this recognisable achievement hasn’t gone unnoticed. Frost & Sullivan honoured them with ‘India Small and Kitchen Appliances Competitive Strategy Innovation and Leadership’ Award at its 2017 India BestPractices Awards Banquet held at ITC Maratha, Mumbai. Jurgen Wolf (managing director), Sudhir Patil (business head, Appliances), Taniya Bose (product manager, Appliances) and Aditya Jalgaonkar (senior executive digital marketing) received the Award. The key criterion of evaluation was market performance, product portfolio, technology differentiation, competitive differentiation and marketing and communication. Häfele has essentially been operating on three aspects: functionality, innovation and quality. This has been the underlying thought behind its Nagold home appliances range – where innovative designs and features, coupled with superior quality and unmatched functionality has paved the way for a successful foray into the Indian Appliances market. Wolf expressed, “The objective behind launching the Nagold range was to vacuum the gap and bring in a range that offers superior quality appliances, but at approachable prices.
The Nagold Appliances range has been put together taking into consideration the specific needs of the Indian customer and building in such configurations that meet the uniqueness of what the Indian customer really wants. Until then, none of the European players that existed in the appliances segment in India had really customised their range to suit Indian requirements – they brought in appliances with European features which may or may not have worked for all the customers.”