JSW Group has entered the paints business in India with JSW Paints. This is part of the group’s diversification into consumer facing businesses and a historic first time entry of an Indian conglomerate into the organised paints sector. With the launch of its paints business, JSW Group aims to make a comprehensive offering for consumer homes through steel, cement, furniture and now paints.
JSW Paints is a greenfield venture backed by cutting-edge technology, automation and scale that’s comparable to leading players in the sector. The company will manufacture and market both industrial coatings as well as decorative paints. In industrial coatings, JSW Paints commences operations with coil coatings. In the decorative paints segment, the company will offer a complete range of only water-based paints for interior and exterior walls, wood and metal, etc. According to industry estimates, India’s organised paints industry is expected to cross Rs 50,000 crore by value by 2020 with a CAGR of 15%. JSW Paints has actively studied the market to understand evolving customer dynamics, need gaps as well as global trends. It aims to be a significant player in the Indian paints sector.
Commenting on the launch of JSW Paints, Parth Jindal, MD of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful. Hence, we have ensured that every aspect of JSW Paints brand has a Never Before Done quality and a promise to deliver true value to our consumers. We have thus thoughtfully taken the path-breaking step to offer Any Colour at One Price in a product, for the first time in India. We hope to be the preferred choice of millennial couples. JSW Paints aims to be the future of colour & painting for Indian homes.”