Designed for a future-forward electric automobile brand, Ather Experience Centre embodies innovation and dynamism in a studio-like space – subverting all expectations of a typical scooter sales outlet.
Built around the narrative of the Ather 450 (their marquee product), the design strategy for the Experience Centre enables an enriching brand interaction through true-to-scale industrial components, strategically delineated exploration spaces and discussion pockets, and an engaging layer of environmental graphics that reflects the love of technology that characterises their customer.
With seamless tectonics, sharp lines, stark monochromatism and a clutter-free aesthetic, the Ather Experience Centre is the brand’s visual identity come to life.