Workspace dynamics are changing, especially with the rise of co-working spaces – and firms like NCUBE Design [formerly Nelson (India)], a premier design firm providing Interior Design and Build services to major corporations around the globe, are responding to this transition with confidence. With over 100 professionals spread across Delhi (head office), Bengaluru, Mumbai, Pune, Hyderabad, Kolkata and Chennai, NCUBE Design boasts of in-house international talent, holding the global space with over 15 years of collective experience. An affiliate of Nelson USA, the firm specialises in “workplace strategies and plans that optimize facilities, support technology needs, reflect corporate cultures and impact the way people work or live.”
At the helm of the operations are Amit Ramani (vice chairman and strategic advisor) and Ajay Malhan (CEO), who together have rich Indian and international experience in the fields of masterplanning, facilities and strategic planning, change and design management, and workplace and business process improvement.
”A unique process-driven approach has helped the brand rapidly grow in the design space in the country, as it continues to offer an integrated platform to deliver solutions to service diverse client requirements.” says Ajay Malhan, CEO, NCUBE Design.
As a team, they align real estate and workplace decisions with business objectives by delivering solutions with clear, quantifiable results – and all the necessary expertise to achieve these goals are found under one roof in the firm. The office fit-outs and alternative workplace solutions are actively managed by in-house professional team from architects, interior designers and 3D-artists to procurement specialists, quantity surveyors and branding specialists. This comprehensive offering of service makes them better equipped to deliver the project holistically with greater reliability.
Case study – PVR Cinemas Corporate Office, Gurugram
When commissioned to design the PVR Cinemas Corporate Office in Gurugram, NCUBE developed a design that stays true to the spaces, colour, artwork and stories associated with PVR Cinemas. Since the business focused on films, the office is infused with movie-themed design features all around. However, given the modest budget, the D&B project had to take up an innovative approach to present the distinctive design. Additionally, the task was to develop one portion of the given floor plate, essentially a carpet area of 5,823sq-ft.
In response, the design balances between open and closed spaces, achieved by defining work hall zones based on their functional typology. Since the main objective was to create a space which should reflect the identity of PVR, the office has a vibrant set up. Complementing the cinemas references and its bright colours is the white palette, seen either on ceiling panels, partitions or as wall finish. Maintaining a fairly pragmatic layout – a square floor plate with existing toilet blocks on one corner – the design supports a uniform distribution of spaces.
Cabins and meeting room areas are planned on the periphery in order to provide unhindered circulation in the office. In many ways, the PVR Corporate Office is an ideal example of what a D&B project is like – a perfect mix of modular features that offer flexibility in design and aid faster execution, and thematic representations in terms of wall treatment and colour psychology that personalise the space with the brand’s unique identity.